Company Culture – What is it and How Can You Make it Great?

Blogs / June 11, 2018

At LinkNow Media we try and keep things simple. That is why when we say that we build great websites that are optimized to help your business feel the full effect of a strong online presence, we really mean it. Our straight-up approach to what we do is what differentiates us from many of our web-design competitors and is one of the main reasons that we have been so successful in attracting and retaining over 9,000 commercial clients to our service since 2009.

However, despite this being true, the reality is that from time to time it is necessary to delve a little deeper and one term that we feel is often unfairly placed into the corporate-speak category by some is company culture.

In this article, we will explore what company culture is, what it means to us at LinkNow Media and why it is so important to have a clear idea of some of the elements that make up a great company culture. But first things first:

What is Company Culture?

According to Frances Frei and Anne Morriss at the Harvard Business Review, company culture can be defined as:

“Culture guides discretionary behavior and it picks up where the employee handbook leaves off. Culture tells us how to respond to an unprecedented service request. It tells us whether to risk telling our bosses about our new ideas, and whether to surface or hide problems. Employees make hundreds of decisions on their own every day, and culture is our guide. Culture tells us what to do when the CEO isn’t in the room, which is of course most of the time.”

LinkNow Media’s Commitment to Positivity

From this pretty succinct description, it may be fair to describe company culture as the way in which employees behave when they are left to their own devices and not pressured to follow certain guidelines outlined in a best-practice manual. With that in mind, here are three important elements we at LinkNow Media feel you need to get right for a happy and harmonious work-space:

  1. Hire the Right Fit: This might seem like a pretty obvious point and something that is easy to get right but the reality is that hiring is one of the most important parts of running a successful business. It also goes a long way to enhancing a strong company culture. At LinkNow Media, we firmly believe in having a dedicated hiring process and that is why devote so much time and energy to the hiring process. We want to attract team-players to our vibrant workspace and have no desire to hire employees who don’t fit this profile!
  2. Impart Company Mission on New Employees: One question that we at LinkNow Media always ask new employees is why they want to work for us. The purpose of this question is two-fold. First, it allows us to see how much research the candidate has done on us. Secondly, it gives us the opportunity to assess if their goals and ambitions are matched by our company mission.
  3. No ‘I’ in Team: Although, it does sound like somewhat of a cliché, the fact of the matter is that referring to staff as team members rather than employees can go a long way to improving staff morale and thereby making it easier to incorporate a positive company culture.

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