Enhance Your Company’s Culture With These Three Top Tips

Blogs / July 9, 2018

Being in the web design business for almost a decade has taught us at LinkNow Media a lot of things. One of the most important points it has reinforced in us is that, in an industry as competitive as ours, standing still simply isn’t an option. With so many businesses competing with us every day we have always been very conscious of the need to evolve all parts of our business model. And this is as true in the creation of a positive company culture as it is with how we have evolved our SEO offerings.

To put it simply, there is no one ‘right’ way to tackle the issue of evolving your company’s culture. After all, every business is different and just because one approach may work for one business doesn’t mean that it will necessarily translate to another. However, one thing that is consistent is that as a business grows and evolves, its company culture should too!

At LinkNow Media, we have grown massively from a three-person start-up in 2009 to a position in 2018 where we have more than 150 full-time employees and are fast approaching our 10,000th client. Given the massive jump we have made in terms of client-size and internal personnel, it stands to reason that the nature of our company culture needed to change too. With that in mind, here are three top tips that we have implemented that helped make this transition as seamless as possible.

Constantly Evaluate Business Goals

While this may sound like a reasonably straight-forward point to make, the fact of the matter is that many businesses fail to alter their goals and expectations as their business expands and, as a consequence, they suffer needlessly. Assessing the organizational culture of your business as your goals change is not only sound from a business perspective, it is also a way of making sure that the culture continues rather than hinders your company’s growth. So, if a culture that permitted more informal clothing is no longer going to support the requirements of your business as it deals with clients on a more one-on-one basis, then this will need to change to a more formal arrangement for continued growth.

Reward Company Subculture

It makes sense that as your company grows in size, that smaller and more niche subcultures will start forming. So, while it is true that your company’s over-arching culture will remain consistent, or may evolve gradually, the fact of the matter is that respective departments might have their own way of doing things. As a team leader or member of upper management, it is important that you embrace these differences rather than railing against them because research shows that a company with diversity across all parts of its business is more likely to succeed than a monochrome alternative.

Pass Down Values

When a company has less than 35 or 40 employees, it is relatively easy and straight-forward for the CEO or president to meet people individually, know what’s going on in their personal lives and how to convey the company’s culture and mission statement easily. However, as a business grows, this becomes slightly harder to do and that is why it is important that as a leader you pass down the company’s norms and values to new employees.


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