Is it worth learning the skills needed to produce visionary copy?
The answers to both questions is a resounding yes.
While the world seemed to be heading toward more and more online business interactions before the COVID-19 pandemic, it’s safe to say this single event was the catalyst that caused many companies to shift toward establishing a much more significant online presence. And with the need for a more robust online presence, there comes a need for extraordinary copywriters to create it.
Let’s take a look at 5 of the most important skills an exceptional copywriter needs to build a successful career.
1. The Ability to Easily Embody a Conversational ToneWe’ll cut the fat and give it to you straight:
People don’t really respond well to a hard, pushy salesperson. We’re just not wired that way.
Why should you expect those who are browsing from the comfort of their own spaces to want to deal with the aggressive-sales-pitch-style language that’s associated with a hard sell?
If you can master using a conversational tone to build trust, you can speak to your target audience’s hearts, passions, and feelings.
When you do this, you’re encouraging them to let their guard down a little. You’re encouraging them to trust you. Magical things can happen when a person feels like there are real people behind a brand, and when online interactions feel thoughtful and insightful.
A conversational tone is a perfect tool to establish this precedent. Be sure to keep this in mind before you leap into writing your next piece.
2. An Eagerness to Learn and Apply Cutting-Edge SEO TechniquesSEO (search engine optimization) is here to stay.
What does that mean?
Suppose you want your content to rank on top of the search engine results pages in Google and other popular search engines. In that case, you’ll need to master a style of content creation that makes it easier for users to find precisely what they’re looking for.
SEO focuses on helping search engines like Google understand the context of each page of content you produce. By choosing specific keywords and integrating them properly, you can significantly increase your page rank.
The best part about SEO is that it’s not complicated. It’s more or less about selecting keywords you think searchers are most likely to enter into a search tab when seeking information about a specific product or service.
Benchmarking keywords and mining a robust list of related keywords is only one part of SEO. The real magic happens when you learn to integrate them into fresh and relevant content seamlessly.
Trust us. It pays to familiarize yourself with the latest techniques. You won’t want to miss out on using these simple strategies to elevate your brand and increase online visibility.
3. Free-Flowing Creative JuicesIf you’re a natural at getting the creative juices pumping, you might find this part easy.
It will take a bit more elbow grease for the rest of us to come up with inspiring content ideas that other people can genuinely relate to.
Your unlimited creativity will be a critical component in revitalizing and conveying stale or aging copy, presenting the same core ideas from a fresh perspective.
It’s what will give you the ability to transform boring sales copy into cutting-edge content that paints a picture for and makes a connection to the reader.
How are your storytelling skills? If the answer is not so great, it will pay to brush up on storytelling techniques that establish a solid connection with your intended audience.
4. An Abundance of EmpathyAn abundance of empathy is never bad when you have your heart set on success as a copywriter.
You’ll use this superpower to put yourself in the position of your target audience.
When you understand where they are coming from, what questions and pain points they are struggling with, and how to meet them where they are, you gain the ability to write from the heart.
Establishing a heart-to-heart connection is the best way to reach an audience in any demographic— no matter what information you’re attempting to deliver.
5. A Curious Mind that Relishes ResearchCurious copywriters know how to roll their sleeves up and dig deep to uncover as much information as possible.
When you take a deep dive into a subject, you can unearth many compelling facts and different information that will give your article more authority and authenticity.
Don’t be afraid to spend a little extra time familiarizing yourself with any given topic. You never know just what type of gold you will find that you will then be able to incorporate into your copy.
The more you know about a particular topic, the more authority you bring to the table on the subject.
Be sure to stay curious so that you can always be equipped with new facts and the latest information, but don’t get bogged down by spending too much time researching when you should be writing.
We recommend setting a time limit and sticking to it.
As the copywriting industry grows to match the voracious need for quality online content, savvy writers should focus on building up experience and knowledge to create a toolbox that will help you deliver unbeatable quality and substance in every piece of text you write.
We’ve given you 5 of our most prized copywriting tools to help you build a solid foundation.
If you can master these, personalize them, and add a few of your own, you will be headed toward a satisfying and prosperous future.
Did these tips inspire you to explore different avenues to becoming a copywriting all-star? We want to know which skills you use to make you stand out from the rest.
Share your thoughts with us by dropping a few lines in the comments.
Looking to carve out a career in the world of digital marketing? LinkNow’s always seeking fresh talent to join its fully remote team, be it in sales, data analytics, or copywriting. Head on over to our Jobs board to see what positions we currently have available!