A Day in the Life of: Eve Mendelovitch Director of Operations [Series Post #9]

Blogs / October 9, 2017

A business is nothing without the people that hold it together, and at LinkNow Media, we have a lot of glue! It’s always fun to get insight into what someone’s day at work might be like, especially when they are doing a different job than you. So, we put the word out and received some great responses!

The Work Day

With two young daughters (ages five and seven), Eve’s day starts at sunrise and consists of her running around like a chicken with her head cut off. Since they’re easily distracted and have little interest in eating the healthy breakfast given to them, she must monitor the girls constantly until they are safely off to school. Then begins the mad dash to beat her husband to the bathroom so she can start putting her face on—a process which has been condensed to 15-20 minutes.

On the way to work, she stops at Starbucks for a venti non-fat latte with an extra shot, which helps her to get ready for the swarm of people that will surround her before she even gets to take her jacket off.

Though Eve has her own office, she chooses to sit in the “pit”, or main floor, with her staff. She believes it’s important to be in the trenches to make herself available to them whenever she’s needed. That being said, she is still particular about her desk and surrounding workspace. This area is typically full of Post-it notes stuck to her computer screen with the most pressing “to-dos” of the week, but other than that it’s clutter free.

She’s invested a lot of money in her desk chair, as she spends more time sitting in it than anywhere else. There’s even a special chair reserved beside it so that people can sit while reviewing a client file, discussing changes, or other aspects of day-to-day life at LinkNow Media.

Director of Operations is a massive job, and Eve has her hand in everything, including:

  • Streamlining processes on campaigns, sequences and Infusionsoft. Automation is important with 9,000 clients!
  • Overseeing the Local Marketing Department to make sure staff is current with all the changes Google throws their way.
  • Being the go-to for Adina on the Design Team, helping designers with daily tasks and brainstorming. Thankfully Eve loves her job, because Adina, like Google, keeps her on her toes, typically asking for changes at 4:49 p.m. on a Friday.
  • Managing the Content Team and coming up with strategies on how to they can produce and fine-tune specialized content that is geared towards the search engines.
  • Working closely with Andrew in Customer Care, attending SEO workshops and conferences together such as SMX East, and implementing changes. They also decide what new services LinkNow will offer, come up with strategies to keep things affordable—and act as Prank Queen and King.
  • With such a busy schedule, the only thing that can completely ruin Eve’s day is a lack of productivity. One of her biggest pet peeves is someone who is not able to take constructive criticism, and takes it personally. Everyone can improve in one way or another—it’s how we evolve!

    The Support System

    All that being said, it’s clear that Eve does not take breaks. When the staff is on a break, that’s the window where she can get some personal work done. If she’s able to steal a few minutes here and there, it’s to go visit other departments and show her face. Rumor has it, that she’ll also mess up certain co-workers’ spaces for fun—but, there’s no proof of this.

    Day after day, her co-workers, as well as a passion for the industry, are what keeps Eve excited to come back to work. There’s something new almost every day, and if you ask anyone they’ll say she loves to evolve, change and perfect. When asked about the people she works with, Eve says the culture at LinkNow is amazing.

    In Closing

    When asked to add anything else, Eve points out that LinkNow is more than just a workplace. We allow everyone to have a voice, and we really are a family!

    Eve’s three keys for success as Director of Operations

    1. Being highly adaptable.
    2. Multi-tasking to the max.
    3. Staying focused!


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